For those of us down in the weeds of guitar string manufacturers, we often argue amongst ourselves about “tone” or “vintage sound” or the eponymous “High Quality”. So much, so that our industry is often treated like a commodity. Everyone’s eyes glaze over. My guitar has strings, that's enough for me. I have to say that is logical. Changing strings is a pain in the keister. If it’s not broke, literally, why fix it?
The funny thing is, people are much more amenable to guitar builder jargon. Certain kinds of bracing, certain types of specialty wood, the aging of the wood and so on. Those things are very important to builders and consumers alike. It’s something you’ll pay more money for happily.
But what is a guitar? Yeah, it’s an instrument to be sure, but it’s an amplifier of sorts. On electrics, it’s the pickups really. On acoustics, it’s the wood, the hollowed out shape, the bracing all designed to project and amplify sound in a pleasing way. Are you with me so far?
Well, what sound do they project and amplify?... Anybody?....Bueller?
The strings… yeah so what? They are still a commodity. Really? All the work and care that goes into making a great guitar. Again, the shape, the wood (responsibly sourced), the bracing and countless other things project the sound of the strings. And that’s it. No strings and a guitar is a fancy paper weight. An expensive paper weight.
But let me backtrack a bit. The reason we all started playing guitar is that, at some point, we were exposed to it’s sound in a song of some sort that we decided to fall in love with. Perhaps, for the song, but definitely for the guitar sound. "I want to sound like so and so!" So we tried it. We liked it. Correction, we loved it. Maybe it was the simple, pure sound of an acoustic guitar, the melt your face electric guitar sound, or one of countless things in between. The point is, the guitar is a string amplifier. Not kinda sorta, but literally. All of that juicy, rich sound of whatever guitar church you subscribe to is created by the quality of the strings...amplified by the guitar.
Yeah, but you’re the guy from Cleartone who wants to sell me something. True, but I’m selling truth. Let me give you two numbers. 7531730 and 9502008. These are both guitar string related patents. You can’t get patents using “Internal Testing” or your customers opinion. The government thinks that’s cheating... Patent data has to be independently verified and repeatable. We have two.
The 7531730 patent was granted because the strings got louder AFTER they were treated with Cleartone. How much? Not every string has the same increase, but it was significant and repeatable. Against uncoated strings, the highest increase was 30%. Up to 70% against the leading brand of coated strings. Yes, I wrote that. You can hear it.
The 9502008 patent was granted because our Cleartone treatment increased sustain up to 20% for uncoated strings, and up to 80% against the leading coated brand. Hence the patent.
So, to sum up, no string company can apply any kind of treatment or coating to a string that makes it louder in any way or increase it’s sustain in any way but Cleartone. Full stop. Read that again...
Again, remember what creates ALL of the sound for a guitar. Remember how we all fell in love the guitar sound and all of it’s beautiful intangibles.
We ALWAYS want more of that. I do.
The guitar is the best instrument in the world. Every guitar player loves it for different reasons, but really they are the same reasons. The guitar is amazing. Make sure your strings are too.